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Intergenerational cultural activities for audience development

MEDIA LITERACY

INTERGENERATIONAL CULTURAL ACTIVITIES FOR AUDIENCE DEVELOPMENT

METHODOLOGY

The Course provides participants with the skills and competencies needed to engage target groups from different generations and cultural backgrounds for an exchange of competences and the co-creation of urban and/or rural digital stories.

Considering that arts and culture can make considerable contributions to the wellbeing of communities and that the relationships between youngsters and seniors is often characterized by a lack  of understanding of each other, this Course intends to facilitate the encounter of different groups of the society by comparing the meaning and the understanding of local cultural sites and traditions.

The Course provides participants with an engaging learning experience. The workshop sessions reflect a stimulating learning environment, with an emphasis on collaborative interactions and discussion. The sessions promote increased community involvement for seniors.

The methodology addresses the issue of enhancing cultural heritage and audience development in a completely new way.

The training methodology deals with the design and implementation of a digital creative laboratory based on senior citizens’ personal memories. The Course promotes personal archiving, recognizing seniors’ role in preserving the story behind their personal and family collections.

The methodology focuses on two phases:

  1. Selection of personal pictures and creation of a Portfolio, both in physical and digital version. The picturesmust be relevant and have a story to be told on how it was taken. Also, they have to be somehow linked to the local territory.
  2. The second phase focuses on the exhibition design and realization.

All the material previously selected will be re-edited to become temporarily of public domain through a pop-up exhibition valorizing the local territory.

The material will be gathered to create a new digital monument based on augmented reality.

This phase also corresponds to the product design and creation process. The different products needed for the exhibition (pans, audio-media material etc.) will be designed and created by seniors cooperating closely with youngsters.

The Course is addressed to Adult educators interested in keeping elderly people active in society by exploring the benefits of intergenerational and participatory approach to increase local community participation in cultural life and enhance the role of local communities.

Participants will learn how to work on personal archiving and put together a photographic exhibition to highlight the relevance of a participatory approach to support collective memory maintenance and valorize local community.

LEARNING OUTCOMES

The Course has been designed to provide participants with the skills and competencies needed to valorise the cultural heritage through an intergenerational-based approach.

The Course also intends to improve the digital and communication skills of Adult educators, helping them engage elderly people in the valorisation of cultural heritage by cooperating with youngsters, sharing experiences, learning from each other and developing meaningful relationships.

The main learning outcomes are:

  • Personal archiving
  • Co-creating digital stories
  • Designing and creating digital monument
  • Promoting intergenerational-based approaches
  • Enhancing intergenerational exchange through social interaction

PROGRAMME

All our courses are offered in a basic (6 days – 20 hours) or advanced edition (12 days – 40 hours).

BASIC COURSE

DAY 1

Welcome, getting to know each other, introduction to the community-based participatory approach.

DAY 2

Presentation of good practices in intergenerational learning and citizen engagement in the protection of cultural heritage (DCDS, CINAGE, DIGINV Projects).

Workshop: Digital literacy and active ageing – How to increase community involvement for seniors.

DAY 3

Personal archiving: selection and preservation of physical materials.

DAY 4

Personal archiving: selection and preservation of digital materials.

DAY 5

How to create a digital portfolio.

DAY 6

Free (departure of participants attending the basic course).

ADVANCED COURSE

DAY 7

Guided tour of Umbrian medieval villages and natural sites.

DAY 8

Our digital story: let’s co-design our digital monument.

DAY 9

Our digital story: let’s co-create our digital monument.

DAY 10

How to plan and design an exhibition.

DAY 11

Support heritage promotion through intergenerational learning: how to get funds from the EU. Presentation of programmes and case studies.  Evaluation and Certificates. Firewall party.

DAY 12

Departure of participants.