Content marketing for tourism

training participants of EGInA's marketing course

From 22-28 January 2023 four teachers from Kadiköy Abdülhamid Han Vocational And Technical Anatolian High School from Efeler Aydın, Turkey participated in an advanced training course in Foligno in the field of marketing.group picture after job shadowing at a high school for tourism

After a general introduction about marketing, the course focused on marketing mix elements, customer oriented approaches and other current approaches. Taking advantage of real cases and technical visits, communication experts from EGInA presented good practices in green marketing, guerrilla marketing, databased marketing and other efforts to increase sales in tourism. On the last day the group put a special focus on e-marketing in tourism.

presentation within EGInA's marketing and communication course    participants listening to the presentation

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